Here is an email circulating in the scientology bubble.
From: Vern Jones
Sent: Friday, March 03
Subject: Handling Entheta in the News
I recently have been experimenting with handling the amount of entheta news displayed on the CNN home page I use. As most know, home pages usually carry an array of news stories in various categories. I suspect that they keep stats (numbers of hits or clicks) and then increase the selection to similar ones to those that receive the greatest number of hits or clicks. This is an online marketing method that I am convinced is also used for the news.
So, what I have been doing is to only click on the theta-sounding articles as much as possible. Today, after a few weeks of doing this, I noticed a definite uptick in proportion of theta to entheta articles.
Admittedly, I sometimes do click on an article that is serious and represents some entheta, but usually only something I think might be actually informative. (This is really not common to find.) I avoid especially the ones that are obviously slanted and meant to arouse anger or some irrationally-based emotional response. A good example of this is the political attacks on the president by obviously biased sources.
In any case, I invite anyone to play this game and see if the theta stats in news can be raised this way.
“Entheta” news seems to be a big topic in the bubble these days.
But of course, this “handling” is par for the scientology course. The way you deal with “entheta” is to avoid it. Not look at it. Hope it goes away. You know it is not going to be true, and it is “obviously slanted” because anything you do not agree with is obviously biased lies made up by people with hidden agendas and bad motives. It’s the defining characteristic of those who live in a bubble – anything outside the agreed upon “truth” is to be disregarded. And it is the same story beyond the confines of the scientology world, and today most easily observed in the ever-increasing political bubbles in the US.
People really do have their heads stuck in the sand (or perhaps somewhere else…)