Aquamarine there is no raw public campaigns because DM cut all financing to the campaigns. With no money to advertise, nothing can be done.

The established DM pattern is, 1. Promote our “biggest dissemination campaign ever” at an event.
2. Funnel in massive donations from Scientologists who want to support dissemination.
3. Bank the new millions in cash in accounts that DM personally controls.
4. Find fault with the marketing person assigned to run the campaign. Label the person “out ethics.”
5. The person is then busted and without anyone to run the campaign nothing can be done.
6. All funding is cut off since there’s now no one running the campaign.
This was done to Jeff Hawkins in 1990 which killed the Dianetics campaign. it was done to me in 1989 right after I cracked the “Dianetics Route” (figured out how to get book buyers into orgs and started doing it inexpensively). Then it was done to Manu Spencer when she was running the Scientology Dissemination Campaign in 1998 (successfully selling Fundamentals of Thought, New Slant on Life, and other books in public bookstores) using my TV spots. What Mark says is totally correct.

So it’s just GREAT to hear you are out and successful and making up for lost time.

I arrived at the theatre very much looking forward to the film. I was confident that with JT invovled in the project it would at the very least be enjoyable. It wasnt. Just Mega Crap. It was so very bad, it wasnt even funny. Some bad movies are so absurdly bad, that they end up being a lauph a minute even though its evident humor and lauphter were not the intended result. Not with that abortion.

And what made the whole experience even more bizzare and frankly embarrassing (internally, i had no SCN affilation marks on my person) was the dozen or so Scientologist sitting in the front row carrying on like it was the most incredible movie ever made. They would loudly cheer the scenes where the hero did something heroic…then boo and his loudly when the protagonist was being dasterdly….it was ridiculous…..if found out later that a wealthy scientologist, for whom they all worked at her compnay, was paying them to go see the thing as some sort of plan to manipulate the “wogs” into thinking it was a great movie..i.e. by mocking up admiration for the movie and doing what they were doing, those hypnotized wogs were supposed to fall in line and come into agreement that the BatEarth movie was a fantastic must see blockbuster of a film.

Basically, for all the days the movie was in that theatre, these fools were thought each and every showing of that film and acting like crazed moonie fools. Please, if this isnt cult-induced stupidity, i dont know what is. Mark, to think that a staff SO member such of yourself would be RPF’d for stating the obvious about this film is proof positive that DM and his Animal Farm soviet style thought police state has turned the church into nothing more than an implant station.

Thanks Carlismo — it’s nice to have you adding your perspective here! 

New Slant on Life, Fundamentals of Thought and of course Dianetics were all produced in mass market paperback form and were in bookstores. There was event TV ads for these books.

Again, this was in the days when there was a Central Marketing Unit and a unit at Bridge Publications dedicated to getting books into bookstores and promoting them. There are numerous PL’s that stress the importance of this and advising to take a percentage of income/staff devoted to new public and advising not to cannibalize on existing public, the current operating basis.

There are numerous reasons for this unmock, but if you follow the threads of Mike’s blog, it’s all about the money and real estate.

The book street selling thing has been for years, but got push by DM when the New York Org was being renovated and there was a big push to fill it up for the grand opening.. to develop a successful “Formula” for this that could boom any org (at no real cost to Miscavige). Staff from Bridge were in New York for weeks selling books on the street.

Unfortunately, the answer is that DM does not want raw public walking into Orgs. Anyone with any success at dissemination will tell you that a video display will never replace a person. 5 minutes of stat analysis would tell you what has worked over the past 30 years.

Not rocket science.

Mark

One thing that has changed in the last twenty years in that the large book chains have central computerized inventory systems that allow them to micro-manage in a way that Davie only wet-dreams about. They have algorithms that measure shelf space vs sales, and any book that isn’t earning its keep gets its cover ripped off (for paperbacks), shipped back to the publisher, or tossed in the Bargain Bin of Doom. (Books in a bookstore are usually on account. The store doesn’t owe the publisher a thing until the book actually sells. If it doesn’t sell, the book or paperback cover comes back as proof that it didn’t.) The thing is, chains know their exact sales now, and don’t have to go by easily manipulated Best Seller lists any more.

According to Bookscan (ACNielsen) which collates chain sales figures, in 2005, “Dianetics has sold 52,000 units since BookScan began collecting data in 2001. Battlefield Earth, his 1980 science fiction novel, has sold 29,000 units since 2001.”
http://web.archive.org/web/20070704080854/http://www.thebookstandard.com/bookstandard/news/author/article_display.jsp?vnu_content_id=1001476331

Those aren’t exactly world-beater numbers, and quite possibly it’s not in bookstores because it doesn’t sell.

After 10 years in the S.O., I also was stunned when I got out. While on staff, I had no clue what was going on. I hated the IAS fundraising (just as it was, but also I never saw any LRH that supported it); I was very leery of the rise of, and power bestowed on, RTC; I saw the dwindling freedoms for S.O. members; and I was alarmed by the forbidding of S.O. staff (sans some execs) having cell phones, computers or going to the public library to use the internet. But that just made me less excited — I still had no clue that DM was destroying LRH’s intention. Your point, I thought, is so valid — that extant S.O. staff are by in large very good people with good intentions. Some feel trapped due to family connections; and some are terrified of the “wog” world because they have nothing financially and educationally — I remember a friend of mine, who was an MAA, telling me that she was terrified of the concept of leaving the S.O. — we had been talking about some former friends who had been off-loaded — who did not want to be off-loaded. Talk about a quagmire!!! Somehow David Miscavige MUST be removed.

I commented above on Renee reporting you – but I do get what you say about that. it seems that for every person RPFed there is probably at least one other person ARCX. Even other SO may feel responsible for someone elses RPF or even responsible for someone else blowing/escaping/routing out. Its a very tightly wound problem that the RCS cannot see – because of the fear the RCS instills, no one talks. This is the downward spiral in their own house.

I liked what Oracle said too. “What you did will always matter.” Ditto that.

That means YOU, Miscavige. START!

You shared here about the gutting of the dissem lines for Scientology books to raw public. This is something I have been curious about for years. Why aren’t Dianetics, Problems of Work, New Slant on Life, Fundamentals of Thought – why aren’t these books in major books stores? Why can they only be sold to raw public via stress tests on street corners and in malls? This has never made sense to me, particularly as many of us were continually urged and pushed to sell books, sell books, gotta sell books, because a percentage of book buyers will reach for courses (and I subscribe to that datum, btw – I have lots of reality that that’s true). Point being, instead of relying on book sales on the street, why aren’t books sold in the places where people go to buy books? Is the profit margin not large enough? People who buy books walk themselves into orgs!! This I know is true, so I don’t get it. Unless the answer is that DM actually does not WANT raw public walking themselves into orgs. I am flummoxed (is that the word?)