This “briefing” is clearly a recruitment event (and of course, if they cannot get you to sign up for the SO or staff they will definitely take your money). How can you tell? You don’t have Senior HCO there for a straight fundraiser. They are only there to try to get new staff.
I suspect this is connected to the post of yesterday where they announced a “big thing coming” — the orgs will be expected to send staff for OEC training at Flag. Many orgs don’t have anyone to send, so they need to recruit someone. They will use this as a recruitment gimmick. Promising people that if they sign up now they will be able to participate in the greatest training program ever (at least until the next training program, it is always “the greatest” in scientology) and they will get insider information before anyone else.
Everything is always so predictable.