In light of the news that Going Clear is the biggest HBO Documentary since Spike Lee's Katrina doc nearly 10 years ago, and #GoingClear was trending on Twitter for more than 24 hours, it is enlightening to look at the scientology efforts to deal with the shitstorm. Scientology bought Twitter ads -- see this article in Adweek. Of course, this was a massive fail. Sort of like their "advertorial" in The Atlantic earlier. It resulted in even more negative coverage. They are 100% tone deaf to public opinion. And it is really amusing to see the church claiming interest in scientology is … [Read more...]
