What an odd catchphrase, substituting “Ideal” for “Ugly”….
They must think this is something brilliant as they have a whole campaign based on this slogan….
But the third one here is jaw-dropping.
Taking money from a 10 year old? And promoting it?
Tells you how warped one’s view becomes inside the bubble.
That left me almost wordless.
That SHOULD be titled, The Good, The Bad, The Really Ugly.
Oh, how sad.