Sydney is pitching some "stories" about bookselling. "Matt" is apparently a pro who knows how to make a sale by overcoming objections. I have included the whole promo piece here and circled some specific points of note. His technique for overcoming objections is to just lie: As you can see, part of the pitch is the lie that L. Ron Hubbard was an "Engineer" who "travelled a lot in the East as a teenager." Definitely NOT an "engineer" and he traveled a bit in the East as a teenager, though being "exposed" to buddhism is a sleaze, he was also … [Read more...]