“Books Make Booms” is an old adage from L. Ron Hubbard covered in numerous policy letters.
Of course, because Hubbard said it, this is absolute fact in the minds of true believers.
Never mind we are in the digital age.
Never mind they forget all about this when proclaiming the virtues of ScientologyTV as the most magnificent dissemination tool ever.
When they are reminded Hubbard said this about books, they jump to attention, mind salute and roll out the Tone 40 intention to hit the streets and sell copies of Dianetics to the uninformed.
They held a massive, international Book-A-Thon in all orgs around the world on 22 – 29 August (a completely random date…)
Now, we are seeing some results come in. This from Durban in South Africa where they have been promoting that they are “going ideal” now for 15 years and have an empty lot to show for it.
As you can read here, they proudly announce they had 11 people involved in their huge dissemination effort.
And the result: 3 paperback Dianetics and 3 DVDs sold.
Yes, 3 over 7 days.
These guys ARE Clearing the Planet. Just ask them. They will tell you it’s true.