The champions of protecting intellectual property rights (as long as they are their own) are at it again.
This is the organization that promotes itself as the LARGEST private humanitarian relief force on earth.
That they are at the forefront of guaranteeing human rights.
Their dear leader has repeatedly equated himself with the Catholic Pope (as recently as his letters to HBO).
Yet, they don’t put HIS picture on the Way To Happiness booklets.
Of course, harsh reality is that if they did put his photoshopped visage on their booklet, everyone who didn’t burst out laughing would wonder “who the hell is that?”
Rather, they try to associate themselves with someone who IS known for his humanitarianism. Someone that Captain Miscavige would love to be positioned with. He aspires to be regarded as a “world religious leader” like the Dalai Lama or the Pope. But he lacks a few things to pull it off though.
1. Any humility.
2. Any statements of his own — other than drivel at internal events. He is NEVER seen in public and never makes any statements about anything outside of the scientology bubble.
3. Fear of the media.
4. And most of all, he commands just a tiny handful of followers who are invisible on the world stage.
But it doesn’t mean he won’t stop pretending he is in the big leagues. And thus the church will continue to use the images of MLK, the Dalai Lama, Einstein and others.
Just imagine the indignant outrage that would erupt from the church if someone took the words of L. Ron Hubbard from the original edition of Dianetics about marijuana being safer than alcohol and used his image and the quote to promote legalization of weed?
They probably chose the Dalai Lama because they are pretty sure his equanimity and grace will not result in any blowback for their almost certainly unauthorized use of his image to try and gain some PR for themselves.
PS: How they are charging $2 per booklet for something that costs them about a quarter to produce (remember they have the “largest private printing facility on earth” manned by Sea Org slave labor).