My oh my — trying to smear lipstick on the IAS pig.
Clearly, the number of new members is plummeting. So, as with all things scientology, the answer is money. In this case, cut the cost of the membership to try to get more.
But if the cost of admission of $500 is too high — these people are NOT going to be able to be scientologists. You cannot buy anything of significance in scientology for $500. So, they just want NUMBERS and they clearly believe that if they charge less they are going to get more membership sign ups and annual renewals.
But they are ignoring the most obvious truth: there are fewer and fewer new people coming into scientology. Anyone who has a TV or access to the internet these days is not being fooled by the “OCA” or “Free Stress Test” or any of the other recruitment methods scientology uses. And those who have more recently signed up for an annual membership are NOT renewing their memberships, so the numbers are sinking. It’s interesting they have not reduced the price of a lifetime membership. Those are bought by more dedicated scientologists who buy into the worldview. They are not going to be effected by price.
Of course, they try to present this as some sort of celebratory gesture. Haha…