An interested reader sent this in after the recent posting on the subject of Alexa and Google trends.
I found it interesting to see the correlation between “interest” in scientology and interest in Tom Cruise. And I thank Why Bother for bringing the Google Trends data to my attention.
The graph shows the US trends and the following one shows the worldwide trends:
And this one is Worldwide trends:
The first spike in the infamous Oprah Couch jumping followed by the “glib” Matt Lauer commentary. April 2006 Suri is born. August 2006 Paramount terminates their agreement with him. November 2006 is his wedding to Katie Holmes. January 2008 his “Freedom Medal of Valor” video is leaked to the internet. December 2012 news of the Cruise/Holmes divorce breaks.
There is NO interest in scientology other than what is generated by Tom Cruise — the only exception is the media on Going Clear last year. And clearly, on a very long term basis, any interest at all in scientology is waning.
Miscavige is right to pander to Cruise. He is all that he has to give even any semblance of relevance to scientology these days.
Though the old adage “any media is good media” may have some validity in some circumstances, I don’t see any way this can be spun into a positive. Apart from his wedding and the birth of Suri, all this interest is negative and one can only imagine people looking up scientology to see if it offers a reason for his bizarre/irrational actions. Of course, like in the crazy person IAS video, Miscavige would proclaim this is Cruise “reaching billions” I think a more accurate assessment of it would be that this is Cruise alerting billions to steer clear of scientology.
Again, thanks to Why Bother for setting this train of thought in motion.