Scientology is having a tough time getting any sort of positive coverage in the media.
But they are scoring well on the negative side.
When you measure the ratio in terms of column inches/minutes of entheta vs theta media, things are looking grim.
So, in the face of that, they BUY press releases — these particular ones go out on “GlobeNewswire” from the spiritual headquarters of scientology in Clearwater. They are pretty amusing.
Check out this first one — they are pleased to announce the addition of 100 new videos illustrating different aspect of scientology. Turns out they are the “Grand Opening” ribbon yanking videos from the ideal orgs…. You can bet the citizens of Clearwater have been on the edge of their seats waiting for these videos to be available locally (tip, if you are REALLY interested, you can watch them in comfort on their website without someone standing over you to try and get a “success” out of you).
And to top off the big news they have a quote from Mark “a frequent Information Center visitor.” This guy is either a homeless person or the child of scientologists who dump him off there as a convenient babysitting venue.
This, quite lliterally, reads like a droll Onion article they are so famous for — headlines and hype about the absolutely mundane and unremarkable.
A week later, they put out another one.
Oh, what a coincidence, they are both sent out on THURSDAY before 2pm!
This one is extra strange. One would imagine from reading it that “Blast Friday Concert” was something put on by scientology — it’s NOT. It is something done by the City of Clearwater to try to attract people downtown despite the “elephant in the room” as a Clearwater City Commissioner recently described scientology. Given the wording, you could be forgiven for thinking that “several thousand people” of “all ethnic backgrounds”(you mean this was not a “whites only” event?) came into the “information center”. They didn’t. Maybe two or three unsuspecting people went in — the vast majority of Clearwater residents and even out of town visitors know to stay away from the scientology buildings.
They claim their visitors were from “all faiths.” I wonder how they knew that? Did they really ask them “Are you a Christian or a Protestant or a Baptist?” (I guess the Public Information Director isn’t much of a religious scholar – I didn’t know they were 3 separate categories…). Just plain weird — if not offensive.
And really desperate. They actually have NOTHING TO TALK ABOUT AT ALL.
There is no real outreach into the community. No public benefit being demonstrated. Instead, they are buying press releases to talk about one or two random people watching some of their corny videos. Wow.
Meanwhile, this article in the Tampa Bay Times: