My good friend Shel Goldberg sent this to me. I thought it fascinating.
Obviously, scientology has been spending a lot lately on TV commercials. The ad is on youtube and has over 1.8M views so far. Of the 1.8M views, only 297 comments and ZERO likes or dislikes. I’ve never noticed a youtube video that had no likes or dislikes, unless it had 0 views.
The church must be so paranoid of dislikes. I can only imagine.
So, in the last 24 hours, the video has been seen by 200K+ as it was about 1.6M yesterday when I first started this research. BUT, yesterday there were also 295 comments. So, in the last 24 hours, about 200K people have viewed the ad on youtube, and added only a couple of comments.
I read a few of the comments and they were either very favorable or a comment about why are all the comments so favorable or a minor slight.. (I believe youtube allows you to delete “unfriendly” comments. https://classroom.synonym.com/remove-peoples-comments-youtube-19913.html). Apparently there are people assigned to cleansing the comments. If you look at ANY other media story or blog entry about scientology and view the comments, and scientology itself is not moderating them, they are overwhelmingly negative.
At the end of the video, there is a big link to go to church’s website. Also, at the end of the video, the next video is automatically played. That video – Parts of Man, only has 25K views.
To compare, a video of Bill Gates mis-guessing grocery prices on “Ellen” yesterday, has had about 4.7M views so far. Which is about 2.5 times the SCN ad. That video has over 5700 comments in 24 hours. It has had about 84K likes and 4K dislikes.
Here is what the search terms “What is scientology” and “scientology” look like on Google trends.
“What is Scientology?” is a flatline with hardly a blip. Scientology saw a slight increase for the Super Bowl ad — but not NEARLY as much as the increases attributable to the airing of Scientology The Aftermath during the second half of last year. Way more interest during that time frame then the recent ads! Must be very tough for Miscavige, because any interest he pays for, pales in comparison to the interest in SCN being exposed.
Here are some more interesting metrics. These are the RELATED queries which give some idea what the subjects surrounding scientology people are interested in.
Additional evidence the ad is garnering little interest: Alexa shows a long term downtrend for their scientology.org website over the last year (last updated Feb 21 after a number of ads run). Their recent traffic indicates a drop-off of about 8000 in the rankings (lower numbers are better, the highest ranked site is 1 and it descends from there).
So, despite the link to their site at the end of the ad video, there hasn’t be much for traffic increase to the site.
Also, Alexa shows that the main search term for scientology is still just “Scientology” with 22.5%. The term “what is Scientology” is only acquiring 5% of their traffic yet this is what the ad tells people to search.
To add more context let’s compare another smaller superbowl advertiser, AvocadosFromMexico.
Their ad – as shown on youtube has about 1.9M views so far, similar to scientology, but Avocados shows a HUGE spike in Google Trends interest from the SuperBowl timeframe and has a big increase in traffic on Alexa.
Finally, Alexa shows that scientology.org has not much more traffic as MikeRindersBlog.org and way less than TonyOrtega.org.
And the magnitude of the fail is apparent when one recalls that these two are unemployed lunatics on the fringes of the internet. At least that’s what scientology says…
And how ironic, right after Shel sent this to me, one of our other correspondents sent me the scientology take. It is absolutely amazing they are so proud of the J&D they were subject to online. They quote comments that were clearly intended to be derogatory as if they were compliments. You can imagine the students from ASU were likely on a dare – apparently none of them bought anything (or that would have been reported).
Seriously, this is the BEST they could conjure up as results from throwing millions of dollars away on these ads?
And you should give us MORE money so we can keep doing it?