Well, like a lot of other things in Miscavige Corporate Scientology, there's a new sheriff in town and the organization is being modeled in his image. Of course, there is no grand announcement that "the old birthday game is no more" it's more subtle. Like "Command Intention" morphed from "LRH intention" to "COB intention" and Miscavige gradually assumed the role of "finder of lost tech" to "refiner of tech" to "improver of tech" to "inventor of tech." The old Birthday Game has been vanishing from view. "St Hill Size Orgs" is "old terminology", the Universe Corps is but a fond memory. Today, Ideal Orgs are everything.
And this new promo piece is taking the next step into the full evolution into the David Miscavige Birthday Game. And that means it's now about what he wants for his birthday on 30 April. And that means MONEY!!
So, these days, you "win" the birthday game by getting the most number of "Humanitarians" (the euphemism for "big donators to Ideal Org buildings"). The Imagery of cups and "Birthday Game" is the same, but the message is now different. "Ideal Orgs" which is entirely a Miscavige invented program to invest in real estate, hiding behind the cover of an LRHED and PL that bear no resemblance to the Miscavige program, is now the catchphrase. It's positioned to look like its "on Source" and "with LRH" and in fact it is ONLY forwarding "Command (COB) Intention."